It’s summer! Time to kick off your shoes and frolic under the sun with Rags2Riches’ S/S ’14-’15 Collection entitled High Seas. Launched today at the Piazza in Privato Hotel, the collection’s nautical styles paired with Rags2Riches’ signature woven designs in red, brown, blue and sea green invoke within us the feeling of relaxing on a cool beach waters under the sun amidst our daily hustle-and-bustle.
Model and online entrepreneur Kelly Misa also collaborated with Rags2Riches to design a few pieces for the High Seas collection. The designs will be sold exclusively through the online shop Pormada.
During the launch, ambassadors for sustainable fashion and Rags2Riches highly-revered artisans also relaxed and bonded together in the sunlight-filled Piazza to work together on personalized purses made out of upcycled scrap cloth, canvas and Sharpie pens. It was really heartwarming to see many women come together to support a social business which seeks to sustain their fellow women, the environment, livelihood and Philippine artisanal culture through its products.
“This is the first time that we’ve done a workshop during the launch,” said Reese Fernandez – Ruiz, founder and director of Rags2Riches. “We wanted the advocates to work with the artisans, so that they can see the artistry that goes into the product,” she added. And to see that come into fruition is “a very fulfilling feeling” for Reese. She and their team are looking forward to having more collaborative activities between their revered artisans and the ambassadors, and even fans and shoppers of Rags2Riches.