Earth Hour 2014 just finished a few hours ago.
I started celebrating Earth Hour in 2010 by turning off as much light and electricity in the house as I could, without my family’s help. I would remind them every year about celebrating it until 2012. In 2013, they remembered it without my reminder and voluntarily turned the lights and electricity off. This year I spent it walking around the village with my youngest sibling. I noticed that while many homes participated, a good number also had their lights on.
I’m hardly critical of social movements because of their good intentions. But for all the publicity Earth Hour has earned over the years, and even the country’s placement as top participant in Earth Hour in recent years, proper and clear communication on how Earth Hour helps address issues of global warming and climate change and effective longer term calls-to-action have yet to be realized at least here in the Philippines. Many people know that it’s a way to save a few centavos or pesos from the electric bill, but I think many people don’t see the connection between reduced energy use, global warming and climate change in a simple and clear way. Even if I know the connection because of my growing exposure to environmental issues, I am still finding it a bit difficult to articulate. I also have not seen a widespread campaign both digital and traditional grassroots in nature that teaches people from all walks of life on how to practice energy efficiency.
It’s a great campaign so it would be even more greater to see people use their cause-oriented energies to make it truly more meaningful through practice.